Note from the Founder

After nearly two decades in the corporate world, I've embarked on an entrepreneurial journey driven by my extensive experience consulting for prominent Indian food brands and my unwavering commitment to health.

Witnessing the alarming decline in our nation's food habits, with India ranking among the top 15 countries in fast food consumption and facing significant health challenges such as diabetes affecting over 15% of the population and widespread anaemia, I was compelled to help. Recognising the potential of dates as a remedy to some of these pressing issues due to their rich iron content and natural sweetness, I saw an opportunity to make a meaningful difference. However, I understood the challenge of breaking away from the convenience and allure of junk food prevalent in our society.

With this in mind, I founded our startup with a clear mission: to provide healthier alternatives to our favorite indulgences. By infusing our products with the nutritional benefits of dates, we offer a guilt-free solution to satisfy cravings without compromising on taste.

Our slogan, 'It’s Healthier & Tastier,' reflects our commitment to delivering products that not only nourish the body but also delight the palate.